Impact of Experiential Marketing on Destination Image towards Sri Lankan Tourism with the mediating effect of Destination Trust

The purpose of this study is to determine “whether the foreign tourists will perceive Sri Lanka as one best destinations in world with experiential marketing and destination trust.” This employed a quantitative research design conduct research. population was people who recently visited Lanka. convenience sampling method used select sample, 212 respondents were selected accordingly. Through conducting an online survey, data gathered using structured questionnaire measure study's main concepts. results state that; “there significant relationship between image trust mediates relationship.”. research's limitations where distributed on platform only there high possibility neglecting questionnaire. As suggestions for further research, researcher suggests focusing how high-end destination, pitfalls Lankan tourism, reasons lesser arrivals Following relevant precautions avoid virus upcoming times letting them feel secure essential. identified that most factor highest coefficient value. By engaging numerous promotional activities attract global visitors, positioning island world's trusted destination.